Finding Below Market Value (BMV) properties isn’t about luck — it’s about having the right strategy, connections, and local knowledge. In a fast-paced city like Liverpool, the deals go to the people who know where to look, how to negotiate, and how to act fast. At Easy Property Sourcing, we do the legwork for investors who want serious returns without the daily grind. Here’s exactly how we find BMV deals that perform.

Why Liverpool Is a Hotspot for Investors

Liverpool is one of the UK’s most exciting property markets. It offers the perfect balance of affordability, growth potential, and strong rental demand. Thanks to major regeneration projects like Liverpool Waters, the Knowledge Quarter, and Anfield’s transformation, the city continues to see upward pressure on property values.

At the same time, Liverpool still has undervalued areas that provide fertile ground for smart investors. Yields regularly hit 7–10%, and it’s not uncommon to achieve instant equity through refurbishment or clever negotiation. This is the ideal breeding ground for BMV deals.

What Is a Below Market Value Property?

A BMV property is simply one that’s purchased at a price significantly below its true market value — often 15% to 25% below. These deals typically come from motivated sellers who need a quick sale, or properties that require renovation and are overlooked by standard buyers.

The key to sourcing these opportunities is not just about finding low prices — it’s about identifying potential and creating value. And that’s where we come in.

Our Proven 5-Step Sourcing Process

We’ve developed a bulletproof sourcing method that allows us to consistently find below market value deals in Liverpool. Here’s how it works:

1. Understanding Investor Goals

Every investor is different. Some want short-term flips, others prefer BRRR (Buy, Refurbish, Rent, Refinance) strategies. Some want turnkey rentals with high yields, while others want big capital growth plays.

The first thing we do is get crystal clear on your goals, risk tolerance, budget, and exit strategy. This allows us to reverse-engineer the perfect type of property deal that fits you — not a generic “one size fits all” investment.

2. Deep Sourcing On and Off Market

We’re in the trenches every day — searching portals like Rightmove and Zoopla, but also working off-market where the real opportunities hide. These include:

Tired landlords looking to sell without agents

Vendors responding to our direct mail and online ads

Probate properties

Local auction listings with pre-bid analysis

Relationships with agents who give us first dibs on their best stock

It’s this combination of hustle and network that puts us ahead of the crowd.

3. Crunching the Numbers Properly

We don’t just guess. We run every deal through our own calculator to check:

Sold comparables within the last 6 months

Renovation costs (light, medium, or heavy refurb)

End value after works (GDV)

Projected rental income

Yield and cash-on-cash return

Exit strategies — including flip profit or BRRR refinancing options

If the numbers don’t work, we walk away. You only see deals that pass our filters.

4. Rapid Offer Strategy

We’re fast — because the best deals don’t hang around. As soon as a potential deal passes our checks, we move to offer stage. We present sellers with clean, hassle-free offers, often with cash or pre-approved bridging in place.

This speed and certainty often gives us the edge over other buyers, especially when sellers are under pressure to move quickly. We make the process as smooth as possible for them — and in return, we negotiate serious discounts.

5. Refurb & Exit Planning from Day One

If a property needs work, we already know the game plan. We scope the refurb early, bring in our trusted trades, and manage the whole process from strip-out to final snagging.

Depending on your exit strategy, we’ll also help arrange lettings or prepare the property for sale. If you’re doing BRRR, we’ll coordinate with brokers to ensure your refinance application is airtight.

The key is this: from day one, we know how the deal will make money. No guesswork. No fluff. Just strategy.

Where We Find Motivated Sellers

BMV deals depend on seller motivation. We’re not just buying bricks — we’re solving problems. The people we buy from are often in situations like:

Landlords tired of the hassle

Families going through probate

Sellers relocating quickly

Divorce or separation cases

Financial stress (repossession or arrears)

We position ourselves as the easiest, cleanest exit for them — and in return, we get great prices for our investors.

Case Study: Real BMV Deal in Liverpool
Here’s one recent example:

Location: Kensington, Liverpool
Purchase Price: £72,000
Refurb Cost: £18,000
Post-Refurb Value (GDV): £120,000
Rental Income: £850 pcm
Yield: 9.2%
Investor Strategy: BRRR — refinanced at 75% LTV, leaving just £6,000 in the deal

This is the kind of deal we deliver consistently — because our model is built around execution, not just sourcing.

The Easy Property Sourcing Advantage
Here’s what sets us apart:

✅ Local boots-on-the-ground in Liverpool
✅ Real-time access to live deals
✅ In-house refurb & lettings team
✅ End-to-end support (hands-free if you want it)
✅ Weekly deal alerts straight to your inbox

We’re not just deal finders — we’re portfolio builders. Whether you’re a first-time investor or scaling your tenth property, we can help you move faster and smarter.